Breaking Up The Boys Club: Inside Women 2.0 Labs [video]

Women 2.0 Labs , a 5-week crash course in entrepreneurship, is somewhat of a misnomer. Although it is indeed a lab where professionals work in teams of four to develop a startup (or at least the prototype of a startup), it is far from a women’s only club. Of the 20 participants, 65% are female and 35% are male— an eclectic collection of engineers, designers, marketing professionals, and recent graduates

New York City To Keep Track Of Water Use With Wireless Monitors

New York City residents will now be able to track their water use in real time.

Amazon Hooks College Students With A Free Year Of Amazon Prime

Amazon’s looking to hook ‘em while they’re young. The online retailer has launched a program for college students — appropriately called Amazon Students — that offers a free one-year subscription to its premium Amazon Prime service, which normally runs $79 a year. The program also promises exclusive deals and promotions

Reddit Asks Users For Money To Hire People Because “Revenue Isn’t Great”

In a slightly odd blog post published Friday night, Condé Nast-owned news recommendation service reddit calls for help . The company would love to hire engineers to complement the current technical team, which has been struggling with site sluggishness and outages lately and would also like to add some new features to reddit at some point. However, they write, although the company is owned by a mega media corp with billions of dollars in revenue , there’s isn’t any budget to hire people and add more resources.

InMobi Launches $2 Million Mobile Advertising Developer Fund

Yesterday I wrote about InMobi’s bold plan to grab mobile advertising market share while the getting is good. Apple and Google are distracted in an ugly turf war over iPhone/iPad advertising; meanwhile, InMobi, one of the largest international mobile advertising networks and backed with U.S. venture capital, is just starting to make inroads into the U.S

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